Craig McDaniel, APR has built a 30-year journalism and public relations career helping corporations, nonprofits and government agencies achieve their business and service goals. A former U.S. Air Force public affairs officer, he also has managed agency account teams with clients in professional services and consulting, hospitality, healthcare, finance, architecture, construction, real estate, technology, luxury retail and wholesale distribution. He holds political science and journalism degrees from the University of Arkansas and is a graduate of the Defense Information School. He is also an accredited public relations professional (APR), a designation he earned from the Public Relations Society of America.
Cool in a crisis, he has handled communications responsibilities involving hostile business events, litigation, humanitarian relief, air crashes, fatal workplace accidents and the aftermath of the Space Shuttle Challenger explosion. In addition, he was an editor at the Dallas Times Herald and other newspapers, public affairs advisor at the Canadian Consulate General in Dallas, marketing communications director at Young Presidents’ Organization and served for two terms on the Dallas City Council.